Community
/kəˈmjuːnɪti/
noun
the condition of sharing or having certain attitudes and interests in common.
Definition from Oxford Dictionaries
In 1983, Harley-Davidson faced extinction.
Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion.
Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand.
BIMA
BIMA Yorkshire is focused on providing peer support for agencies, brands, tech companies, universities and professional services groups in the region whilst helping to amplify our collective voices on a national stage.
In practice this means:
- Facilitating regular senior leader meet ups to provide support, a listening ear and practical advice from industry peers.
- Ensuring Yorkshire representation at national BIMA events such as Springboard, the Autumn conference and national councils on Diversity and Inclusion, AI and Data amongst others.
- Driving awareness of the digital industry by rolling out national BIMA initiatives such as Digital Day to Yorkshire schools and colleges.
- Signposting BIMA events and awards that can provide brand visibility, networking and training for all.
- Championing an inclusive membership across the Yorkshire region from Leeds to Sheffield, Halifax to Barnsley.
- Facilitating relationships with regional Local Council representatives as well as local tech digital and innovation communities including but not exclusive of organizers of Leeds Digital Festival, Leeds Digital Board, WiLD, Empowering Women with Tech
Visit their website at bima.co.uk
Hannah-Natalie Hosanee – Yorkshire BIMA Chairperson – www.bima.co.uk/users/hannah
https://bima.co.uk/councils/yorkshire-council/
Community of Collaborators
We couldn’t do it without a little help from our friends!
We work with a crack team of partners collaborating to bring you the best possible service and level of expertise per project here are just a few of the businesses that are part of our community.
We like to practice what we preach …
We’re active members of a few local and national and international communities including:
- besea.n
- ESEA in Tech and Asian Leadership Collective
- BIMA
- Empowering Women with Tech
- Forward Ladies
- Northern Power Women – (Hannah was part of the Future List, ones to watch 2019)
- Leeds Digital Drinks
- Glug